McLeod Group guest blog by John Cameron, June 8, 2020
There are powerful tensions between effective marketing and the ethical representation of global poverty and development. The recent controversy over an online campaign by the Canadian Council for International Co-operation (CCIC) and the Canadian Network for Women and Children’s Health (CanWaCH) to generate support for Canada’s global COVID-19 efforts highlights the urgent need to scale up the debate in Canada about the balance between effective and ethical communications ...
Continue Reading →